If done right, social media is one very effective means of sparking conversations about your products and services. All the large companies use it but should you jump on the same bandwagon if you own just a small business? If you do not have a budget to get paid ads. Create videos and memes you need to use social media differently. Here is how to do it.
According to contactor sales experts, the first step is to establish a Google+ business account, Twitter profile and Facebook fan page. Wait… did not just say that we are not going to do that? Do not get nervous as it will not cost you an arm and a leg to get these running as the maintenance of these sites will not take more than 5 minutes of your time each day. The only part where you need to pay a bit is the design of the social media profile in order to make it look as professional as possible. An amateur looking site will turn off a lot of potential customers so be warned.
Social media will be useless without regular content so make sure you have a steady stream to post on your sites. Each time you add a new blog post to your main site, make sure you link these to your social media site. You can automate this using software available online so you do not have to manually perform the task. Aside from the blog posts you need to keep your sites active with at least a couple of updates each day. You can post funny pictures, quotes, links to other relevant articles and so on. Do this regularly even if you do not yet have a lot of fans because Google checks your business’ overall social presence and considers it when ranking.
Here is the tricky part as you will have to spend some in order to get some. The most efficient way to get followers immediately according to contractor sales training experts is via PPC or Pay Per Click This is a good way of reaching your target audience. Spend your money on search rather than simply putting everything on one big social media platter.
Social media marketing takes time and effort but the ROI is good especially if done right. Spend your money where it can do the most for your business and simply do the rest yourself.